Saturday, November 29, 2008
Thursday, November 27, 2008
Wednesday, November 26, 2008
The Academy Checks Out Play Cloths @ Goliath

Check Out The Inventory!




Goliath Employee D Cool Dude Show Love When You See Him.

Spaidz Checks Out The Play Cloths Varsity



Friday Nov. 21 The Academy went to Harlem to check out the release of Play Cloths. After copping a few items from the new Play Cloths line. The Academy got to know the Goliath Employees more which there all cool people so show them all love when u see them. The line is pretty cool some great things about it and some falls, but the best part is that all around its a dope new line so go check it out and show some love.
Dont forget to show some love and leave some comments.
Tuesday, November 25, 2008
Now This Kid Is Fresh #1


Here is the first Now This Kid Is Fresh. Well in this post Now These Kids Are Fresh. We will normally do 1 but if we see 2 kids killing it together well just showcase both of them at once. Ok so in this post we have Holton in the red BBC leather man and Duey in the Baby Milo camo stadium. So you think we would just post pics and just say that these kids are fresh? NOPE. Just for you guys to get a lil info on the fresh kid/kids we did a lil interview with them and ask them a couple questions so, Check out the interview below get to kow a lil about these kids and dont forget to leave some comments & show these kids some love when you see them in the street cause there doing there thing.
Holton "Da Big H" Desprez
(To Your Left In the Pic Above)
Whats Your Full Name & Alias?
Holton "Da Big H" Desprez.
How Old Are You?
19 years Old.
Whats Your Hometown?
Brooklyn, New York.
What Does Your Style Consist Of?
Wearing What Makes me Feel Good.
Is There Anyone in the Fashion Industry Or Stylish Individual You look Up To?
Pharrell, & usher.
What Is One item In Your collection You Love The Most, & Will never Get Rid Of No Matter What?
My Red & White BBc Leather Varsity!
If You Had An Opportunity To Get One Thing You Have Always Wanted Just One Thing What Would It Be?
Nothing At the Moment.
Dueshaun "Duey" Smith
(To Your Right In The Pic Above)
Whats Your Full Name & Alias?
Dueshaun "Duey" Smith.
How Old Are You?
18 Years Old.
Whats Your Hometown?
Brooklyn, New York.
What Does Your Style Consist Of?
My Style Consist of All The High end Fashion Labels From Bape To Louis Vitton. I Like To Switch Up My Style Of Dressing From Time To Time Because it Gets Boring Doing The Same Old Thing.
Is There Anyone in the Fashion Industry Or Stylish Individual You look Up To?
My Inspiration Comes From Pharrell Williams & Kanye West.
What Is One item In Your collection You Love The Most, & Will never Get Rid Of No Matter What?
I Would Have To Say My Collection Of Nudie Jeans Wich Are My Favorite Kind Of Jeans. So If You See me In The Streets You Might What To Peep The Nudies.
If You Had An Opportunity To Get One Thing You Have Always Wanted Just One Thing What Would It Be?
If I had The Chance To get Anything I Want It Would be the BMW 760i Cause Thats My favorite Car.
So Dont Forget to Leave Some Comments Yall & Check Back To see Whos The Next Fresh Kid!
Monday, November 24, 2008
Kanye Shows Pastelle

Kanye West previewed some more of his upcoming clothing line, Pastelle, last night at the American Music Awards where he took home Favorite Rap/Hip Hop Album and Favorite Rap/Hip Hop Male Artist, the latter which he decided to give to Lil Wayne. West also performed his new single, Heartbreak, off his new album, 808’s and Heartbreak, which is in stores today. Although Yeezy stole the show with his performance more of us were wondering what it was he was wearing and to answer that question, the Louis Vuitton Don was spotted in a Pastelle Varsity Jacket matched with a KAWS x Bape cap. We still have no word on the release of Pastelle but stay tuned and keep checking the Pastelle website. Images via Hypebeast
Sunday, November 23, 2008
Fresh R us Presents: Now This Kid Is Fresh!
Stay Tuned, Stay Fresh Stay Real.
Friday, November 21, 2008
Billionaire Boys Club/ Ice Cream One Year Anniversary T-Shirt

Back Detail:
O.Y.A. (One Year Anniversary…NASA…Look It Up!!!!!)
Sleeve Detail:
Ice Cream Store NYC

Here is the BBC 1 anniversary T-shirt. It actually came out better then what i expected. These shirts will be available at BBC/ Ice Cream Nov. 28th, they would be sold on a first come first served basis so make sure your there early FIENDS LMAO!
Thursday, November 20, 2008
Play Cloths Winter Collection!









Heres a freah look at the Play Cloths winter collection. In my opinion i think these peices are very dope and that they are starting with more of a bang then BBC/Ice Cream did, & if they keep it up shit they just might be a way better brand than BBC/Ice Cream.
So Leave Some Comments People & Let Me Know Wha Yall Think!
Wednesday, November 19, 2008
The Fresh R us Academy (Cake Shows Us Something New)

Yup that's right i don't know how the Japanese culture keep coming up with these great ideas. The other day cake showed the gang a new feature to you average t shirts. These Japanese designed/created t shirts is something u wear under your regular shirts like an under shirt and it helps fight the cold air from touching your body in other words making it harder for you to be cold. SO swing down by Uniqlo and check out thei great invention.
So lets get some comments on what you guys think of this technology would u use it?
& if you did how was it? Did You Like it?
Cake showing us on of the heated undershirts.

Here Are A Few Pics Of The Academy Checking Out Uniqlo




BBC Holiday ‘08 Classic Logo New Era
After hooking us up with a Giants-flavored Beanie, BBC (Billionaire Boys Club) brings back the classic heat with this Logo New Era in navy/gold. Leaders 1354 got it first, even before the BBC online store. Also, hit the link to check out the new BBC Winter Jacket. Hit Leaders up for a phone order if you can’t make it to the shop.
Wicker Park
1400 N. Milwaukee
Chicago, IL 60622
773.489.1900
Bronzeville
4351 S. Cottage Grove
Chicago, IL 60653
773.285.1067
Play Cloths Online Exclusive Nov 21st




Along with all the pomp and circumstance occurring with the coming Play Cloths brand launch is the launch of the Play Cloths online store. This Friday November 21st, 12am EST, the Play Cloths Store opens with a limited edition, online exclusive tee.
The tee, depicting the Jack Logo comprised of popular 80’s images comes in 2 colors and is only available on the Play Cloths site.
Spaidz & Mike Already Got There Hands On These A month in Advanced Yall Getting Yalls Mad Late.
Tuesday, November 18, 2008
Monday, November 17, 2008
Street Fighter 4
Here is a clip of the new street fighter game comming soon check it out .Ive been a street fighter fan since i was a little kid. The game has really inhansted and im really looking forward to seeing what new themes/ or whatever they added to the game.
Saturday, November 15, 2008
THE FIRST JORDAN PACK THAT YOU MIGHT ACTUALLY WHERE BOTH THE SHOES
The latest pack in the Jordan Countdown saga features a combination of the timeless VIII model and the more technically geared XV. Keeping in tune with the collections usage of mostly black silhouettes, the current set will see the a tweaked XV model replacing the gun metal colorway with a Chicago Bulls red, while the VIII remains fairly the same as the original “Bugs Bunny” model. The VIII | XV countdown pack will released at most Jordan accounts tomorrow Saturday the 15th including Proper.
425 E. 1st Street
Long Beach, CA 90802
Nike Doernbecher Freestyle 5 - Tony’s AJ 1 Retro
Marking the 5th year of Doernbecher Freestyle Collection, a collaborative project between Nike and Doernbecher Children’s Hospital in Oregon which honors special Doernbecher patients who overcame great medical challenges. Each honoree, with assistances from the Nikecreative teams and head designer Mark Smith, gets to create his or hers sneaker that convey their expressions on their lives, experiences and goals.
First of the collection is the tropical theme design by 16 year old Tony Taylor Jr. Hailed from Grant High School at Portland, Oregon, Taylor was diagnosed with Nephrotic Syndrome, an aliment of the kidney, and subsequently overcame the disease with kidney transplant. Highly sought after Air Jordan 1 Retro by Taylor composed of an all-patent leather construction in gradient aqua marine color scheme, detailed with laser-etched palm tree silhouettes. Imprinted on the heel panel are numerals “15″ for Taylor’s age at the time, and “4407″, his new “birthday”. On the tongue, the is a customized graphic of caricature Mr. Booper, Tylor’s alter ego. The very limited Nike Doernbecher Freestyle 5 - Air Jordan 1 Retro by Tony Taylor Jr.is now available at NikeStore.com.
Dr. Romanelli x Tetsuzo Okubo “Dr. Love” Collection
Dr. Romanelli gets together with A Love Movement’s Tetsuzo Okubo on the “Dr. Love” Collection, where the vintage remix master takes on the classic down vest. Exclusively available at Maxfield in Los Angeles, the two used vintage military garments, hippie and Americana canvas, as well as lots of smart leather detailing.
Make sure to check out the microsite of the project at Dr.LovesYou.com.
The Dark Knight Leo Set (The Joker)
Pusha T Interview With Highsnobiety

For the past few months previews and sneak peaks of Play Cloths, the new line from the Clipse, have been making their way around the web. Initial peaks show an interest in classic streetwear elements - caps, tees and denim. Perhaps the most interesting aspect of the new line is the connection the Clipse already have to fashion
With the official launch of Play Cloths set for November 21, we caught up with Pusha T to discuss the brands mission.
Read the interview after the jump.
HS: Tell me about your inspiration for the branding and theme behind Play Cloths.
Pusha T: The branding is pretty simple. The word play regardless of the context brings about images of youth. Even as adults we play, but as we mature the word has a certain innocence about it. So the imagery, the themes, the overall message, is about working hard so you can play hard. The balance between maturity and innocence in our everyday lives is what we bring to the table design-wise. Grown up cuts and fabrics with a sporty feel to them.
HS: There is a lot more to Play Cloths than the typical “rapper” brand. For example, there seems to be an actual interest in garment construction and not just tossing the name out. Where did your interest in clothing develop and how has it grown over time?
Pusha T: Interest in clothing is just the natural progression of being young in an urban environment. You grow up admiring what you can’t have and anybody of stature in your hood was wearing the latest greatest, whether it be the hottest Polo rugby or the newest Jordan’s. So it all just became aspirational, being fresh was the uniform of success. Being privileged enough to be able to travel the globe, expand ourselves culturally and have access to what was previously unattainable for us, we have a new appreciation for fashion as a statement and how everything we wear, from a tuxedo to a track suit, is telling of who you are and how you want the world to view you. That’s why our line is going to be so diversified. We want to fit in wherever you play, the streets or the suites.
HS: Being closely connected with BBC, what lessons have you learned about both the market and the production side of the industry that make the move towards your own brand a little easier?
Pusha T: We were fortunate to have built with Bape for a long time and to see the inception of BBC which gave us a model to follow when doing our own thing. We saw that you have to be hands on with your business doing everything from choosing your staff and approving designs to marketing, promoting and just simply wearing your stuff. I can say that we had a hand in the popularity of those brands and now we get the chance to throw our hats in the ring and we definitely don’t waste opportunity.
HS: How does Play Cloths fit in with the Clipse/Re-Up brand?
Pusha T: I would like to say that the Play Cloths is an extension of the Clipse/Re-Up gang, but the brand is meant to stand on its own. It will be integrated into a lot of the stuff that we do in some way shape or form, but the music is our focus. Of course we’ll still put in the work on both ends, Clipse and Play Cloths, 100 percent, but this is a whole new road for us and we don’t want for the worth of our clothing to be based on the content of our music and vice versa.
HS: From the previews that are out, the line focuses on what I might call street basics. Tees, varsity jackets, fitted caps. It’s an everyday wear kind of line. Is there any impetus to build on that, produce items that have more cross over?
Pusha T: This initial launch product is just branding, getting the name out and creating a visual. The branding is something that you’ll see less of as that line moves forward. With every season you’ll see more of a departure from the norm and a diversification of the product that we offer, Of course you’re gonna see hoodies and jeans because that’s where we all come from, but you’re gonna see cardigans an button downs in that mix cause that’s where we’re going. There should be something for everyone.
Friday, November 14, 2008
Nyko Wing Wireless Wii Controller

Even though we’re waiting for the Wii to be mind-powered, we’ll settle for this Wireless Wii Controller by Nyko Wing. Get modern control, for all of your classic games with the Wing Wireless Controller for Wii. Now users can enjoy all the classic and retro software available on the Wii’s Virtual Console™ and WiiWare™ channels without the hassle of any cords. The included dongle easily attaches to the bottom of the Wii Remote™, and provides wireless play with a range of up to 10 feet from the Remote. The Wing’s sleek and ergonomic design glides into hands while the 2 AAA batteries (included) power the Wing for up 30 hours. The responsive analog sticks, face buttons, triggers and navigation buttons allow for unparalleled control of games and system menus as well. The Wing is the most advanced way, to experience all your favorite classic games. $30
Louis Vuitton NYC Flagship Store At Night

The Louis Vuitton flagship store on 5th Ave that features Takashi Murakami’s multicolor monogram print covering a massive portion of the building. Now we present images of what this colorful “gift-wrapped” store looks light under the midnight sky. Apart from lovely artwork on the outside, there’s also bedazzling monogram-shaped Christmas-y light fixtures in the window display.
Louis Vuitton
1 E 57th St
New York, NY 10022
(212) 758-8877
Thursday, November 13, 2008
Welcome To A New America!

Wipe you feet before you come in.
Gucci Limited Edition Olympic line in China
“Gucci has announced a “8-8-2008 Limited Edition” line to commemorate the 2008 Olympic games. The bold red collection was chosen to represent “Happiness” and “Celebration” - two emotions which Gucci found appropriate to describe the excitement in the world of sport. The 8 items in the collection were chosen to mirror the lucky number 8 in Chinese culture.
I-Gucci watch is Gucci’s first ever digital timepiece. Its clean digital face (which features both numerical or clock hand formats), black dial and steel frame. The surface of its red monochrome rubber strap is engraved with the Gucci logo on the exterior, while the interior has been embossed with Gucci’s iconic GG pattern.”
Now that Gucci is putting their stamp on everything under the sun, im suggesting to them now that they make an American Pack with a pair of Uggs, a Snickers bar and a soft pack of Newports, its the American way.
Clipse Release Play Cloths Party @ Common Wealth Nov. 21
Wednesday, November 12, 2008
Mike (The Biggest Grinder That You Will Ever Know!)

You guys might have seen this young talented kid running around with the Fresh R Us camp for a while now. That is because this young entrepreneur has a lot to bring to the table. From coming up with better strategies to just the swag/style he has when he represents what he is apart of. Just the privileged to be around such a young mind that is willing to do what ever it takes to become/reach where he wants in life is more then a great privilege its an honor. Mike takes what he does 100% seriously and wont let anything get in his way. So watch out world here comes a kid that will make all you people that is already in the business a feeling to start panicking, last but not least we are proud to have Mike apart of the Fresh R Us Family So Keep your eyes peeled you'll be seeing/hearing from this kid a lot more often.
By the way if your ever in the city and you see mike and you are having problems getting a cab hit mike up hell be sure to get you what u need.
Kanye West - 808’s and Heartbreak Commercial
With all of the hype and excitement leading up the much anticipated Kanye West 808’s and Heartbreak album, it seems only right that there be an animated commercial for the album. And if most of you haven’t been paying attention to some of the music blogs out there then you might want to as a few new records off this auto tune filled album were released today including one featuring Young Jeezy and another featuring Lil’ Wayne.
Nike SB Dunk Mid - Spiderman - Marina - Black

These kicks hit retailers in various countries, it’s time to show you sneakerheads out there in more detail what some of these releases look like. Here is a closer look at the Nike SB Dunk Mid inspired by Spiderman in the colors of Marina and Black; there is another Dunk High that compliments this Dunk Mid as that shoe is inspired by Spiderman’s nemesis, Venom. This Dunk Mid though uses a simple color combination of Marina and Black along with some hits of Grey and Red. You can pick these up now at LTD-Online in Japan and CCS.com in the US.
Start Saving Your Lunch Money Guys!

Fashion media outlets went ablaze when word leaked that Japanese pop artist Takashi Murakami linked up with Louis Vuitton for the monogram camouflage bag collection, but now we have this limited reversible jacket flaunting the same sought after print.
BBC | Ice Cream: Three Year Anniversary Tee

The BBC | Ice Cream Three Year Anniversary takes place this Friday, November 14th. As always, the BBC | Ice Cream team has come with up with a Three Year Anniversary tee. This tee was available for purchase along with tickets to the three year party. Head over to the BBC | Ice Cream blog for more info.
Nigo Speaks!
Nigo Talks About His Love Life And Nike Criticism

It’s been 15 years since Japanese fashion mastermind Nigo started a streetwear label called BAPE. Back before there was Hypebeast or multi-block lineups for hoodies, Nigo called in a favor and borrowed 4 million yen to set up shop in Harajuku, Tokyo. A decade and a half later, and everyone’s familiar with his gaudy jewelry, flashy hoodies and relationships with trend-setters like Pharrell and Kanye. But how does the brand’s head-honcho really feel?
With the special 15th anniversary commemorative BAPE book coming out this month, we caught up with Nigo for a rare interview. In our November 2008 “My Complex” column, he speaks on his love life, how he feels about Lil Wayne wearing his clothes, blogs, and the constant criticism that A Bathing Ape does Nike take-offs. Check out the five contradictions from Mr. Nagao below…
As Told To: Joe La Puma
#1: “We used to sell to something like 40 different stores in Japan… But around 1998, I decided to just cut back to our one store in Tokyo. It didn’t take long until the sales from one store were as good as when we sold throughout the country. That made me realize that this was something bigger than I had imagined.”
#2: “I don’t think our clothes are so expensive; we make things in a very similar system to high-fashion designers… But we are interested in casual clothes. People get our jeans, tees and sweats confused with mass-produced consumer items. We respect the spirit of what we want to do over financial considerations—that’s consistent with our motto, I think.”
#3: “I sort of fell out of touch with hip-hop… But the thing that got me enthusiastic about it again in the late ’90s was the South, especially Cash Money. So, Lil Wayne wearing the clothes I had made was amazing. I am very pleased if he is known for wearing Bape.”
#4: “I have a girlfriend, and we have been together for about three years. She is a well-known actress in Japan [Riho Makise], and people are aware of the relationship… But she has her own career, and I don’t want to interfere in that. So, there is a conscious decision to avoid being seen together in public too often.”
#5: “I never read blogs. So, I don’t even hear the criticism about us doing Nike take-offs. I’d like to say that other brands doing Bape knockoffs shows that the brand is recognized and desired… But in reality, it’s really annoying to have to deal with it.”
RELATED: My Complex: Nigo (November 2008)
Tuesday, November 11, 2008
Monday, November 10, 2008
The Future Is Here!
It’s just what we’ve all been waiting for. Something that is really cool with no practical use whatsoever. Conceptualized by Alpay Kasal of Lit Studios and Sam Ewen of Interference Inc. This is a patent pending touch capable mirror. My words don’t do it much justice so watch the video. I can bet my last dollar that the first thing you do is draw pictures of dicks on it and wait for your roommates to try and use it. I know you so well.
Sunday, November 9, 2008
Wednesday, November 5, 2008
Our President Is Black!

Let me say this at the age of 18 i never thought in my life that i would see a black President. I can now tell my kids that one day they can become President and i can really believe it. I can't even front this made me cry. I'm very happy to be black today i called my mom, freinds, & family & we all shared the good news with each other. While Talking to my mom she said to me now we can never say that someone is trying to hold us back. I know Obama has some tough times ahead of him and i hope for the best for him and his family.
Ladies & Gents Our President Is Black!
From The Slave House To The White House
America Here We Come!
R.I.P Barok Obama's GrandMother!
Madelyn Dunham

The Newest Family
Moving In The Newly Names (Black House)


Monday, November 3, 2008
VOTE 2008!
Let Your Voice Be Heard!

V.S.

Where Not Being Bias Here Just Honest/Fair LMAO:)
Also here is a pic for you Fashion forawrd people out there. here is a little bit more encouragement just to go out and cast in that vote.
Here is a picture of Pharrell on line to vote in Miami today. If he can wait in line for over 3 hours so can you! Don’t let anything get in your way, be patient and let your voice be heard!
Source: www.bbcicecream.com/blog

Sunday, November 2, 2008
Notourious B.I.G Movie Trailer
The Trailer for “Notorious”, THe Biggie Bio-pic has made it to the theaters and its not the Lifetime movie of the week that we first expected it to be.
Im actually expecting Oscar nods in the category of “Best film depicting overweight African Americans”. Unless “Big Mama’s House 3″ Comes out, then its a wrap for everyone.Saturday, November 1, 2008
The Adventures Of Spaidz & Mike! #2

We have a new theme yall after the first post we had with Spaidz & Mike taking yall through a day in there shoes. We have decided to give the boys there own little comic strip which we call The Adventures Of Sapidz & Mike in these little comic strips Mike & Spaidz will embark on a journey where they do what they do best have a good time and make everyone around enjoy themselfs and all the other lil cool/funny things they do. We will show yall pics of the boys on there journy and a little info on what they did and how everything went down.
On This great Episode Of The Adventures Of Spaidz & Mike. Its Halloween Everyone and where else in NYC Would You Experince a great NY Halloween fun. The boys take a troop through the Village at the Halloween day parade with freinds Don D, David, RV, Josh, RV Cosin, Another Josh, Chino, Conrad, Sho & Dewy. So check out the pics Below & see how much fun the boys & Freinds had.
(Everyone Follow The Sexy Chicks LOL)

(& The One On The Moving Poll)

(This Shit Is Nasty)

(Mike Just Cant Get Enough Of The Ladies)







(Just A Random Pic Of The Parade)

(Mike & Chino)

(Hay Look Its Sho)

(RV What UP)

(Spaidz Doing His Thing)

(Spaidz & Jig Saw Puppet)


(Dewy Whats GOOD)

(Pretty Boy DAVID)

(Mike Just Chillin)


(WHHHAAA GGWWAAANNNN)

(GROUP PICS)




Make Sure To Check Back To See What Spaidz & mike Would Be Up To Next!































